How SMEs Can Use Facebook Marketing for Driving Growth

Facebook marketing has opened up a lot of possibilities for small and medium enterprises, also known as small and medium enterprise, to get closer to their desired business objectives. The primary reason for this recent development is the fact that it helps brands reach out to customers in a very effective manner. Till now, email marketing or SMS marketing were the only cost effective ways to get in touch with current and prospective customers. However, Facebook marketing has ensured that brands can now easily get in touch with customers, and vice versa. This interactive platform gives customers the power to express their opinion like never before, and they're certainly hooked on to this new medium of interacting with their favorite brands. The most important thing, however, in this regard is to ensure that the content provided on the page is of high quality. Relevance is of utmost importance. For instance, if it's a fashion chain's page, they can talk about the latest fashion trends, tips for dressing up stylishly as per the season, or even provide updates on their own collection. It's necessary to bring innovation to the page posting strategy and use Facebook marketing to give a voice to the brand, establishing a distinct identity. Targeting the right audience is the next goal in mind, and one can do so via demographics, location, life stage and similar parameters. There are plenty of advanced targeting capabilities where one can upload their data of existing customers and get the right message across to the right target audience. And this brings us to the next point. Oftentimes, more important than reaching out to the right target audience, is the fact that the right message must be broadcasted. Testing and iterating is very impactful and one can get higher Return on Investment if they put in the extra effort in the first go. The best way to do so is to create specific ads for the TG, and stop the ones that are not performing well. Creating more versions of the ones that are doing well is the right way to ensure that more and more relevant customer reach the page. Tracking the performance of the Facebook marketing campaign is, by default, one of the most important aspects of determining the success of the initiative. For instance, page insights will show the content people are responding well to, and this helps invest more in segments people are responding to better than the rest. iAssist247 is an All-In-One Marketing tool which helps you get new customers and retain existing customers by leveraging email marketing, SMS marketing & Facebook Marketing all with a few clicks! Article Source: http://EzineArticles.com/7830970