The Business of Viral Videos

Viral marketing, also called viral advertising, refers to a marketing technique that utilizes unconventional means - like websites - in spreading information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. Videos attract a bigger audience because they can be seen on practically every corner of the Internet, specifically on social media and video sharing sites. As these videos are shared across different sites and viewed by various groups of people, they become viral. To use a cliché, they "spread like a disease". Thus, they are called viral videos. A viral video is created for the purpose of Internet sharing via social media, electronic mail and video sharing websites. They developed into trending videos, which means they become extra popular online because of extensive spreading through different platforms. Most viral videos are amusing, entertaining and / or humorous in nature. How the Videos Are Spread Online Video sharing site YouTube is the most popular choice for posting viral marketing videos. Since it has buttons that allow for sharing on social sites like Facebook and Twitter, getting the videos across different niches and audiences is easy. These videos are then picked up by other websites and netizens. Once viral, the videos appear on a video chart. This chart lists the most popular and most recently uploaded videos on YouTube. Some websites even have a separate section or page for their own viral video chart. It basically acts like a viral video compilation. Some people actually prefer browsing through the chart instead of searching through YouTube or other social media sites. How Viral Videos Help Market Products and Services There are four reasons why businesses should consider using viral videos to promote their products and services: Videos attract people. They are more interesting, visually appealing and engaging. Videos offer a definitive answer to what your product or service can do, as well as give a clear picture of what a customer will stand to gain by patronizing such product or service. Videos can be viewed multiple times, no matter what time of day; any day of the week. Thus, they create long lasting awareness for your brand. Videos attract more people to your website. And these visitors will find reasons to stay longer and explore the site. Major Brands Using Viral Videos to Market Products Some of the world's most popular consumer brands have been using viral videos for product promotions. They use videos to introduce a new product or promote a campaign. Some companies even have a viral video series. Here are four enterprises that have made significant impressions with their viral marketing campaigns. *Blendtec's "Will It Blend?" viral video series started in 2006. The videos show the company's product - blenders - blending almost anything, from golf balls to glow sticks to the iPad. Majority of their videos (more than a hundred!) have a million views on YouTube. The glow sticks video has the most views at three million. The "Will It Blend?" website has a chart showing their latest and most popular videos. Red Bull is another company that uses viral videos to get their message across. Its "The Athlete Machine - Red Bull Kluge" video went viral in 2012. At present, it has more than 14.6 million views on YouTube. The video simply shows different clips of extreme or action sports, something that Red Bull is now known for. Nike knows how to make good viral marketing videos. One of its most popular campaigns is the video that features NBA star Kobe Bryant jumping over a car - an Aston Martin, at that! - while wearing his Nike apparels. It has over 2.8 million views on YouTube. How to Determine if it is Trending or Not To find out whether a video has gone viral, you need to track the results by regularly monitoring several metrics or feedback (such as number of likes, comments and shares). Social media monitoring is one way of doing this. Monitor or follow different websites to stay updated with what is happening online. You don't just track social media sites, though; you also monitor forums, blogs and news websites. There are tools that can be used for video monitoring, which will make it easier for businesses to track the spread of viral videos on YouTube, social networks and other online portals. Conclusion Although viral marketing and viral videos can never go mainstream like traditional television commercials, they're here to stay. One reason for this is their ability to capture the attention of a wide and diverse audience. Moreover, as their main means of advertising is the Internet, they are - in some ways - cheaper than traditional advertising. And lastly, since technology is here to stay, viral videos are here to stay, too. In fact, we may be in for bigger video surprises in the future! Article Source: http://EzineArticles.com/7740170

2 Little-Known Tips For Having YouTube Success

YouTube is a wonderful place online to promote your products and services. If you aren't using YouTube to your advantage today, then you're missing out. There are tons of traffic that is to be gotten from this lucrative source, and in today's lesson, I want to share with you how you can harness this excellent traffic source, and use it to get more leads, customers, and repeat sales in your business. In today's lesson, we will delve into some of the best marketing strategies to implement on YouTube that can give you the best results as possible. If you don't use YouTube right now, it may be hard for you to understand what I am about to reveal to you. But with a little learning, it will become second nature to you. Here's the first tip for having YouTube success. 1) Actually upload your videos Lol sounds simple right? Well, you would be amazed at the amount of people who fail to do this. Most people think that once they finally put their YouTube video up, they will have instant fame and stardom. I totally disagree with this, and if this is how you're thinking, then you need to change your way of thinking. But you can't be lazy. Wake up everyday with the ambition to want to have success and do more with your video marketing. Sure there are other video sites on the internet, but YouTube is a great traffic source that can yield you the views and traffic needed to make your business a success. If you've never uploaded a video to YouTube, then now is the time to learn how to do. Nothing is better than real world experience. You never rely solely on theory alone. Go out there and fail a little bit, and be sure to learn something new after each attempt. Here's another tip for having YouTube success: 2) Promote your YouTube channel You will want to promote your YouTube channel all over the place. On your site, forums, blogs, article signatures, and even on YouTube. Don't make it a hassle for someone to subscribe to your channel. The more subscribers you get, the more people will come back to view your videos - because they will be notified that you have new videos up. This is an excellent strategy. Now obviously once you get these subscribers, you will want to make more and more videos, and encourage them to visit your website to get more good information. It's basic, but promoting your YouTube channel can do a lot of good for you. Luckily there isn't a review process for your videos. Just make sure your videos are sensible, safe, and are about topics that are rational for human beings. Hopefully you catch my drift. Just strive to make videos that deliver great information for the prospects in your niche, and strive to make your video go viral in a short period of time. This is another great way of promoting your videos too. Good luck with having success in your business with YouTube today. Article Source: http://EzineArticles.com/7750326

How To Use YouTube To Make Money!

When I first found out about affiliate marketing and discovered ClickBank, I got very excited about all the products on there promising me millions of dollars. I think I must have bought about fifty products in the first month alone, and it took me a while before I could admit to myself non of them were working. I was just about to give up and go back to school when I discovered Profit Monarch, a software product that uses YouTube to make money. At first I felt screwed again because as soon as I paid for it and took a look at the software it seemed cheap and ugly. And of course it didn't make me as much money as they promised in the video, but for the first time after all those no good products I got a few sales. Back then I didn't know a thing about video marketing, but now, three years and a lot more knowledge later I make a lot of money with it. And I'll share it with you now so you can use YouTube to make money today! The easiest way to make money with Profit Monarch is to promote ClickBank products on YouTube. I pick a product that has a good conversion rate, and I usually try it out myself first (as I've mentioned before, ClickBank offers a lot of garbage). On ClickBank you can search products based on their popularity or gravity so it should be easy to find a good selling product. Then I use the Profit Monarch software to create 100 to 1000 videos and upload the videos to YouTube and other Video sharing sites. This way you can put out a lot of video advertising for the product and get traffic just because of the quantity of videos. The software tutorial tells you how to make the videos and how to upload them, I found that making less fast cheap videos, but more videos of better quality made me more money. And most importantly, do a little keyword research. If you upload a video named "make money" you get no visitors because the competition is too big. If you were to name the video "make money with YouTube" there is a much bigger chance you get some visitors to your video. Use the software included in the Profit Monarch package to give your videos the right name and keywords. I still make a lot of money doing this, every morning I spent an hour uploading videos with this software. But for the big money you need to use it as a link building tool. Websites and blogs need links from other sites or videos to get them ranking higher in the search engines. For every post I put on one of my blogs I spend a few hours building back-links to it. In my blog I'll show you step-by-step how to make money from blogging so don't worry you will soon learn how to use Profit Monarch as a link building tool. Article Source: http://EzineArticles.com/7736656